https://tracilclayton.com Traci Clayton | CW Fri, 04 Apr 2025 20:09:05 +0000 https://tracilclayton.com en https://tracilclayton.com/Grey-Goose-1 Mon, 04 Dec 2023 21:48:59 +0000 Traci Clayton | CW https://tracilclayton.com/Grey-Goose-1 Grey Goose | Tailored Toasts tl;dr: We leveraged the brand-new ChatGPT to help people create AI-generated toasts.We wanted to tap into the nascent but rapidly advancing tech of AI in an innovative and useful way – on a tight timeline and budget. We came up with&nbsp;Tailored Toasts, our interactive toast generator that gives you a custom toast after you answer a few questions. After training ChatGPT on the Grey Goose brand, tone of voice and occasions we were targeting, we quickly developed and deployed it on its own landing page. &nbsp; CASE STUDY SITE EXPERIENCE <img width="1397" height="660" width_o="1397" height_o="660" data-src="https://freight.cargo.site/t/original/i/6954a0c419b3f056941d8b05c6868d78125f2f9589a7f9bcbfcb794d1e4deadf/Screenshot-2023-12-04-at-3.54.44-PM.png" data-mid="198576911" border="0" src="https://freight.cargo.site/w/1000/i/6954a0c419b3f056941d8b05c6868d78125f2f9589a7f9bcbfcb794d1e4deadf/Screenshot-2023-12-04-at-3.54.44-PM.png" /> <img width="1446" height="653" width_o="1446" height_o="653" data-src="https://freight.cargo.site/t/original/i/1e92f20ee66eb9bf0bd3b694464e17f47962838f0f28a373d63954808eace7e8/Screenshot-2023-12-05-at-8.26.29-AM.png" data-mid="198633651" border="0" src="https://freight.cargo.site/w/1000/i/1e92f20ee66eb9bf0bd3b694464e17f47962838f0f28a373d63954808eace7e8/Screenshot-2023-12-05-at-8.26.29-AM.png" /> <img width="1443" height="654" width_o="1443" height_o="654" data-src="https://freight.cargo.site/t/original/i/e1c38f85e6bf70ae10525bec35a29265a350a4abdf505d18dbf4c53d240ad385/Screenshot-2023-12-05-at-8.26.51-AM.png" data-mid="198633652" border="0" src="https://freight.cargo.site/w/1000/i/e1c38f85e6bf70ae10525bec35a29265a350a4abdf505d18dbf4c53d240ad385/Screenshot-2023-12-05-at-8.26.51-AM.png" /> <img width="1444" height="648" width_o="1444" height_o="648" data-src="https://freight.cargo.site/t/original/i/beadb031e10662042a3af5f2585ae8b08399c0177ae79e2a8072f7d5bbd3e664/Screenshot-2023-12-05-at-8.27.02-AM.png" data-mid="198633653" border="0" src="https://freight.cargo.site/w/1000/i/beadb031e10662042a3af5f2585ae8b08399c0177ae79e2a8072f7d5bbd3e664/Screenshot-2023-12-05-at-8.27.02-AM.png" /> <img width="1446" height="649" width_o="1446" height_o="649" data-src="https://freight.cargo.site/t/original/i/904ea9a64e7400b10377d479df65ba14fd80317debd31278be2335e9114fe578/Screenshot-2023-12-05-at-8.27.39-AM.png" data-mid="198633654" border="0" src="https://freight.cargo.site/w/1000/i/904ea9a64e7400b10377d479df65ba14fd80317debd31278be2335e9114fe578/Screenshot-2023-12-05-at-8.27.39-AM.png" /> <img width="1444" height="648" width_o="1444" height_o="648" data-src="https://freight.cargo.site/t/original/i/ecc1ff3af123c9350736eb080abc924feee843101b7b313d9fc47ec317c7b100/Screenshot-2023-12-05-at-8.28.12-AM.png" data-mid="198633655" border="0" src="https://freight.cargo.site/w/1000/i/ecc1ff3af123c9350736eb080abc924feee843101b7b313d9fc47ec317c7b100/Screenshot-2023-12-05-at-8.28.12-AM.png" /> https://tracilclayton.com/Grey-Goose-2 Mon, 27 Jan 2025 23:12:35 +0000 Traci Clayton | CW https://tracilclayton.com/Grey-Goose-2 greygoose.com tl;dr: I’ve written just about everything on the award-winning greygoose.com.We’ve created an online destination where visitors can learn all about our story, find just the right recipe, browse engaging editorials, play with immersive tech experiences and more. While paid media drives many visitors there, our award-winning SEO strategy is what helps greygoose.com take flight.&nbsp; AWARDS MarCom Awards - PlatinumContent Marketing World - Best Multi-Year Marketing Program FinalistContent Marketing Awards - Winner: Innovative Voice Search Content Strategy https://tracilclayton.com/Texas-Children-s-Hospital Fri, 04 Apr 2025 20:09:05 +0000 Traci Clayton | CW https://tracilclayton.com/Texas-Children-s-Hospital Texas Children’s Hospital tl;dr: I helped keep the top pediatric hospital in Texas top of mind.From creating engaging reels to launching the Austin location’s social channel, I worked with an amazing team to bring the life-changing difference of Texas Children’s ... to life.&nbsp; SOME FAVE STATIC SOCIAL POSTS <img width="728" height="456" width_o="728" height_o="456" data-src="https://freight.cargo.site/t/original/i/bf78f3a56cb784cba5fc15a6264085a81df412f3e5be175e82f615ce5cfaf4e2/Screenshot-2025-07-13-at-4.26.49PM.png" data-mid="235760391" border="0" src="https://freight.cargo.site/w/728/i/bf78f3a56cb784cba5fc15a6264085a81df412f3e5be175e82f615ce5cfaf4e2/Screenshot-2025-07-13-at-4.26.49PM.png" /><img width="1250" height="487" width_o="1250" height_o="487" data-src="https://freight.cargo.site/t/original/i/0d5fb531366996e6a2223c1c98d319ed9ccc4e8a36c597a4d4a340eb1d6ba6d7/acl.png" data-mid="238812977" border="0" src="https://freight.cargo.site/w/1000/i/0d5fb531366996e6a2223c1c98d319ed9ccc4e8a36c597a4d4a340eb1d6ba6d7/acl.png" /> <img width="1228" height="605" width_o="1228" height_o="605" data-src="https://freight.cargo.site/t/original/i/b74e93067e32634001857ff6a6f4e4e9601e30166e2128e1611ed99558f7b84e/Screenshot-2025-07-13-at-5.06.51PM.png" data-mid="235760785" border="0" src="https://freight.cargo.site/w/1000/i/b74e93067e32634001857ff6a6f4e4e9601e30166e2128e1611ed99558f7b84e/Screenshot-2025-07-13-at-5.06.51PM.png" /> <img width="1649" height="529" width_o="1649" height_o="529" data-src="https://freight.cargo.site/t/original/i/7fbd7a778ac1697c875f6eac36dc7c5743bc17d8c41a25026ce4644ccea7c9fc/Screenshot-2025-07-13-at-5.09.46PM.png" data-mid="235760793" border="0" src="https://freight.cargo.site/w/1000/i/7fbd7a778ac1697c875f6eac36dc7c5743bc17d8c41a25026ce4644ccea7c9fc/Screenshot-2025-07-13-at-5.09.46PM.png" /> <img width="328" height="517" width_o="328" height_o="517" data-src="https://freight.cargo.site/t/original/i/20082b22fa1b4ead7606970c6f7829f5c721af56580fa3b67d30e492850f08a2/Screenshot-2025-07-13-at-5.09.02PM.png" data-mid="235760792" border="0" src="https://freight.cargo.site/w/328/i/20082b22fa1b4ead7606970c6f7829f5c721af56580fa3b67d30e492850f08a2/Screenshot-2025-07-13-at-5.09.02PM.png" /> <img width="375" height="684" width_o="375" height_o="684" data-src="https://freight.cargo.site/t/original/i/c6626b16cb6afe3b0de117178af074d8086c168a6cbfc743036715965a6a5cf2/Screenshot-2025-07-13-at-5.10.56PM.png" data-mid="235760803" border="0" src="https://freight.cargo.site/w/375/i/c6626b16cb6afe3b0de117178af074d8086c168a6cbfc743036715965a6a5cf2/Screenshot-2025-07-13-at-5.10.56PM.png" /> <img width="392" height="690" width_o="392" height_o="690" data-src="https://freight.cargo.site/t/original/i/d59be66dcfe64d2ea63aa3edcb11dfd685cf96aab547749c0dfd3116a4b4b2d8/Screenshot-2025-07-13-at-5.07.55PM.png" data-mid="235760788" border="0" src="https://freight.cargo.site/w/392/i/d59be66dcfe64d2ea63aa3edcb11dfd685cf96aab547749c0dfd3116a4b4b2d8/Screenshot-2025-07-13-at-5.07.55PM.png" /> SOME FAVE SOCIAL VIDEO PAID CAMPAIGN Note: A-Team in A-Town performed 5x higher than paid social baselines (CTR of 4.32 and CPC of $.90). We aimed to introduce Austin to our new providers, through a mix of fun facts and impressive credentials, and it paid off.&nbsp; <img width="1209" height="726" width_o="1209" height_o="726" data-src="https://freight.cargo.site/t/original/i/4e1a485bfc3a445f29eae8957469ba6110fbb55ed836f67769754f802dd50b93/a-team-social.png" data-mid="235760915" border="0" src="https://freight.cargo.site/w/1000/i/4e1a485bfc3a445f29eae8957469ba6110fbb55ed836f67769754f802dd50b93/a-team-social.png" /> <img width="838" height="530" width_o="838" height_o="530" data-src="https://freight.cargo.site/t/original/i/ef39511d93beb95aa68da8d1b2bca5ae582359a1ca7444aef0e391c84cce8c70/a-team-banners.png" data-mid="235760904" border="0" src="https://freight.cargo.site/w/838/i/ef39511d93beb95aa68da8d1b2bca5ae582359a1ca7444aef0e391c84cce8c70/a-team-banners.png" /> TEXAS CHILDREN’S PEDIATRICS 30th ANNIVERSARY CAMPAIGN<img width="1221" height="581" width_o="1221" height_o="581" data-src="https://freight.cargo.site/t/original/i/fb145be82289426a960c59115847408366878cd4c584237aec722fa04790b175/tcp30.png" data-mid="238812750" border="0" src="https://freight.cargo.site/w/1000/i/fb145be82289426a960c59115847408366878cd4c584237aec722fa04790b175/tcp30.png" /> <img width="1132" height="540" width_o="1132" height_o="540" data-src="https://freight.cargo.site/t/original/i/0b8ff4072a77effa36aa7b2655cb399f848d9dee5d7e2ef39a579888840f07b0/tcp30b.png" data-mid="238812751" border="0" src="https://freight.cargo.site/w/1000/i/0b8ff4072a77effa36aa7b2655cb399f848d9dee5d7e2ef39a579888840f07b0/tcp30b.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp;&nbsp; AUSTIN MONTHLY PRINT AD <img width="1135" height="801" width_o="1135" height_o="801" data-src="https://freight.cargo.site/t/original/i/2d3f8898855edc95688435f3765cc0e11a5dc7e32582fcbbe826f788b02c2b6c/Screenshot-2025-04-04-at-4.09.08PM.png" data-mid="229290892" border="0" src="https://freight.cargo.site/w/1000/i/2d3f8898855edc95688435f3765cc0e11a5dc7e32582fcbbe826f788b02c2b6c/Screenshot-2025-04-04-at-4.09.08PM.png" /> &nbsp; https://tracilclayton.com/USAA Wed, 15 May 2019 20:39:07 +0000 Traci Clayton | CW https://tracilclayton.com/USAA USAA | Made For tl;dr: I was part of a cross-agency team that created a big brand campaign for USAA. In its nearly 100-year history, USAA had never launched a brand-level campaign. But now they were ready for a massive undertaking. And we were the partners to help them do it.&nbsp; Through Publicis Groupe’s Power of One model, three agencies in three cities combined their specific areas of expertise to achieve a common mission: serving USAA as never before. The cross-agency approach allowed each branch to do what it does best. Our office focused on social and display, but we blurred those boundaries to help the campaign come to life.&nbsp; :30 BROADCASTWhile I mainly worked on social, I jumped in to help create this spot.&nbsp; SOCIAL Instagram Story <img width="370" height="660" width_o="370" height_o="660" data-src="https://freight.cargo.site/t/original/i/e565c65c4ab468e77219c192f2c58f675ad36d6e1dd32ef6d83bf745b4bf9623/flexible-payment-plans-Insta-story.gif" data-mid="57858290" border="0" data-scale="30" src="https://freight.cargo.site/w/370/i/e565c65c4ab468e77219c192f2c58f675ad36d6e1dd32ef6d83bf745b4bf9623/flexible-payment-plans-Insta-story.gif" />Facebook Carousel<img width="366" height="322" width_o="366" height_o="322" data-src="https://freight.cargo.site/t/original/i/81038b37200ca1a5780382ad6bb92c0d7e95709882b27891730138c815f6ea04/Large-GIF-366x322.gif" data-mid="57937896" border="0" src="https://freight.cargo.site/w/366/i/81038b37200ca1a5780382ad6bb92c0d7e95709882b27891730138c815f6ea04/Large-GIF-366x322.gif" /> Facebook :06 &amp; :15 <img width="366" height="522" width_o="366" height_o="522" data-src="https://freight.cargo.site/t/original/i/64b8187700eb1a6668f803aec6cf378214e5cc1ce4a6ffc7d123aff3903b3035/Large-GIF-366x522.gif" data-mid="57937944" border="0" src="https://freight.cargo.site/w/366/i/64b8187700eb1a6668f803aec6cf378214e5cc1ce4a6ffc7d123aff3903b3035/Large-GIF-366x522.gif" />&nbsp; &nbsp;&nbsp;<img width="366" height="522" width_o="366" height_o="522" data-src="https://freight.cargo.site/t/original/i/d605c6e404540d1dc141e722669b887eb647fbe3e714fc427ca08dc0ef39a0e6/Large-GIF-366x522.gif" data-mid="57937954" border="0" src="https://freight.cargo.site/w/366/i/d605c6e404540d1dc141e722669b887eb647fbe3e714fc427ca08dc0ef39a0e6/Large-GIF-366x522.gif" /> Statics <img width="203" height="358" width_o="203" height_o="358" data-src="https://freight.cargo.site/t/original/i/9229857935184905de3aa7a2e2fcddac1ff060b8e037dc9848e003c741780ca7/Screen-Shot-2020-01-06-at-12.23.22-PM.png" data-mid="57938245" border="0" data-scale="100" src="https://freight.cargo.site/w/203/i/9229857935184905de3aa7a2e2fcddac1ff060b8e037dc9848e003c741780ca7/Screen-Shot-2020-01-06-at-12.23.22-PM.png" />&nbsp; &nbsp;<img width="211" height="390" width_o="211" height_o="390" data-src="https://freight.cargo.site/t/original/i/cce221d325006bbb840f6bc58b37d64656a61af06cc7e135bb996280af81a72e/Screen-Shot-2020-01-07-at-12.26.57-PM.png" data-mid="57938329" border="0" src="https://freight.cargo.site/w/211/i/cce221d325006bbb840f6bc58b37d64656a61af06cc7e135bb996280af81a72e/Screen-Shot-2020-01-07-at-12.26.57-PM.png" />&nbsp; &nbsp;<img width="245" height="306" width_o="245" height_o="306" data-src="https://freight.cargo.site/t/original/i/8d12a40b0da1ec7b624c3072954210eff529243faeabbbcdef6d7212632d881d/Screen-Shot-2020-01-07-at-12.27.53-PM.png" data-mid="57938446" border="0" src="https://freight.cargo.site/w/245/i/8d12a40b0da1ec7b624c3072954210eff529243faeabbbcdef6d7212632d881d/Screen-Shot-2020-01-07-at-12.27.53-PM.png" /> DISPLAY <img width="310" height="256" width_o="310" height_o="256" data-src="https://freight.cargo.site/t/original/i/8735413d44d7e7f4f4763563377478e0f83ae474d6bf3802ab82678c647a0b64/Large-GIF-310x256.gif" data-mid="57941193" border="0" src="https://freight.cargo.site/w/310/i/8735413d44d7e7f4f4763563377478e0f83ae474d6bf3802ab82678c647a0b64/Large-GIF-310x256.gif" />&nbsp; &nbsp;<img width="310" height="256" width_o="310" height_o="256" data-src="https://freight.cargo.site/t/original/i/2df228223b59580938606dbd60a1edebe7d859a4afe171692a0e08d287a9f2f4/Large-GIF-310x256.gif" data-mid="57941426" border="0" src="https://freight.cargo.site/w/310/i/2df228223b59580938606dbd60a1edebe7d859a4afe171692a0e08d287a9f2f4/Large-GIF-310x256.gif" /> The clients were thrilled with the results and the advanced level of collaboration among the three agencies and themselves.&nbsp; https://tracilclayton.com/Trojan Wed, 29 Dec 2021 20:55:41 +0000 Traci Clayton | CW https://tracilclayton.com/Trojan Trojan | Site Redesign tl;dr: I was the content lead who helped completely redesign Trojan’s website.You can take a look at the site below, or just visit it for yourself. I wrote just about everything there, all 100+ pages of it, minus the longform articles. Those were written by other writers and SEO strategists, who I also worked with and managed. I came up with a process to get the project off the ground on a tough timeline and developed a close working relationship with the client.&nbsp; HOMEPAGE <img width="1500" height="6492" width_o="1500" height_o="6492" data-src="https://freight.cargo.site/t/original/i/3da34e7b77e1eb8440e171c7ffc8c2af6467ff9c9ed1e9f241afbd6674f75087/homepage-sm.jpg" data-mid="141355158" border="0" src="https://freight.cargo.site/w/1000/i/3da34e7b77e1eb8440e171c7ffc8c2af6467ff9c9ed1e9f241afbd6674f75087/homepage-sm.jpg" /> COLLECTION PAGE <img width="1500" height="5096" width_o="1500" height_o="5096" data-src="https://freight.cargo.site/t/original/i/3a9489dcc8c23095594be5b3002ad070e098f3c88ff65364660ef996e7828a5b/ecstasy-collection-sm.jpg" data-mid="141355157" border="0" src="https://freight.cargo.site/w/1000/i/3a9489dcc8c23095594be5b3002ad070e098f3c88ff65364660ef996e7828a5b/ecstasy-collection-sm.jpg" /> EDITORIALS LANDING PAGE <img width="1500" height="3872" width_o="1500" height_o="3872" data-src="https://freight.cargo.site/t/original/i/796cbbef6420a5c92432eab5ada89337829ed7b5fa4dae2569cefb481809ee07/sexy-info-sm.jpg" data-mid="141355159" border="0" src="https://freight.cargo.site/w/1000/i/796cbbef6420a5c92432eab5ada89337829ed7b5fa4dae2569cefb481809ee07/sexy-info-sm.jpg" /> PRODUCT FINDER QUIZ <img width="230" height="595" width_o="230" height_o="595" data-src="https://freight.cargo.site/t/original/i/2567c5d48d2e184827d3f58d8160d30d10f378fb014f1ca09a4988585d3b4338/Screen-Shot-2021-04-13-at-3.35.50-PM.png" data-mid="128506948" border="0" src="https://freight.cargo.site/w/230/i/2567c5d48d2e184827d3f58d8160d30d10f378fb014f1ca09a4988585d3b4338/Screen-Shot-2021-04-13-at-3.35.50-PM.png" /> <img width="229" height="663" width_o="229" height_o="663" data-src="https://freight.cargo.site/t/original/i/8d97578902ab3e4c3947969c73cf8d79aa19928743e1440da1e264ae79b7838e/Screen-Shot-2021-04-13-at-3.36.07-PM.png" data-mid="128506949" border="0" src="https://freight.cargo.site/w/229/i/8d97578902ab3e4c3947969c73cf8d79aa19928743e1440da1e264ae79b7838e/Screen-Shot-2021-04-13-at-3.36.07-PM.png" /> <img width="227" height="638" width_o="227" height_o="638" data-src="https://freight.cargo.site/t/original/i/bc0b87fb521ca0d1013ad97c2308392c16b64e6289c96ecb3b3c00b09bd37e0a/Screen-Shot-2021-04-13-at-3.36.34-PM.png" data-mid="128506950" border="0" src="https://freight.cargo.site/w/227/i/bc0b87fb521ca0d1013ad97c2308392c16b64e6289c96ecb3b3c00b09bd37e0a/Screen-Shot-2021-04-13-at-3.36.34-PM.png" /> <img width="228" height="594" width_o="228" height_o="594" data-src="https://freight.cargo.site/t/original/i/69575bba3858494c461dcaf952681e24fc0818ff381a20d258f94e01d9b0fd93/Screen-Shot-2021-04-13-at-3.37.01-PM.png" data-mid="128506952" border="0" src="https://freight.cargo.site/w/228/i/69575bba3858494c461dcaf952681e24fc0818ff381a20d258f94e01d9b0fd93/Screen-Shot-2021-04-13-at-3.37.01-PM.png" /> <img width="227" height="624" width_o="227" height_o="624" data-src="https://freight.cargo.site/t/original/i/93957403ada8a5087aa0c581eca8d615e2727b7fdf12cb004b0c7f37080223bc/Screen-Shot-2021-04-13-at-3.37.11-PM.png" data-mid="128506953" border="0" src="https://freight.cargo.site/w/227/i/93957403ada8a5087aa0c581eca8d615e2727b7fdf12cb004b0c7f37080223bc/Screen-Shot-2021-04-13-at-3.37.11-PM.png" /> <img width="307" height="860" width_o="307" height_o="860" data-src="https://freight.cargo.site/t/original/i/1d70674f4d4bd24bbacd25bdbfd2d849df88694c31cf7bffce241b44f5fb2ba6/Screen-Shot-2021-04-13-at-3.38.17-PM.png" data-mid="128506954" border="0" src="https://freight.cargo.site/w/307/i/1d70674f4d4bd24bbacd25bdbfd2d849df88694c31cf7bffce241b44f5fb2ba6/Screen-Shot-2021-04-13-at-3.38.17-PM.png" /> https://tracilclayton.com/Nair Wed, 29 Dec 2021 21:47:44 +0000 Traci Clayton | CW https://tracilclayton.com/Nair Nair | Site Redesign tl;dr: I was the content lead who helped completely redesign Nair’s website.We redid the sites for a couple of Church &amp; Dwight brands: Trojan and Nair. Across both, I worked as the content lead to get these projects off the ground on a really tight timeline. I developed the process (lots of spreadsheets), managed a team of writers and SEO strategists and worked closely with the client, all while doing a bulk of the writing myself in their newly rebranded tones of voice. You can see the full work live here, or scroll through some select pages below.&nbsp; HOMEPAGE <img width="1500" height="7032" width_o="1500" height_o="7032" data-src="https://freight.cargo.site/t/original/i/2faf6e0d41b40cfd4d425e9748878006d82a2c30cd4ac8776c9c3c2c02d90a00/homepage_sm.jpg" data-mid="141354756" border="0" src="https://freight.cargo.site/w/1000/i/2faf6e0d41b40cfd4d425e9748878006d82a2c30cd4ac8776c9c3c2c02d90a00/homepage_sm.jpg" /> PRODUCT DESCRIPTION PAGE <img width="1500" height="6106" width_o="1500" height_o="6106" data-src="https://freight.cargo.site/t/original/i/c7983e5da8e1ff9d39d7118aff8bf5fe6c2893b640a56c14e7d752dc176df480/legmask_sm.jpg" data-mid="141354757" border="0" src="https://freight.cargo.site/w/1000/i/c7983e5da8e1ff9d39d7118aff8bf5fe6c2893b640a56c14e7d752dc176df480/legmask_sm.jpg" /> PRODUCT FINDER QUIZ <img width="1500" height="2481" width_o="1500" height_o="2481" data-src="https://freight.cargo.site/t/original/i/147a078065acb3c8654c0a9649486cb608b33ebaca83ef99d9f8789c487dd369/quiz_sm.jpg" data-mid="141354758" border="0" src="https://freight.cargo.site/w/1000/i/147a078065acb3c8654c0a9649486cb608b33ebaca83ef99d9f8789c487dd369/quiz_sm.jpg" />HERITAGE <img width="1500" height="7226" width_o="1500" height_o="7226" data-src="https://freight.cargo.site/t/original/i/d293a912bb6d0954f31c3e309f610f2d1b5149ba8c79e536102a40cbfeaa2ef6/heritage_sm.jpg" data-mid="141354755" border="0" src="https://freight.cargo.site/w/1000/i/d293a912bb6d0954f31c3e309f610f2d1b5149ba8c79e536102a40cbfeaa2ef6/heritage_sm.jpg" /> https://tracilclayton.com/Allstate Wed, 08 Mar 2017 04:53:14 +0000 Traci Clayton | CW https://tracilclayton.com/Allstate Allstate | Here’s to Firsts tl;dr: We tapped into a lot of brand-new social capabilities to launch a relatable campaign. First steps. First cars. First homes. Everyone experiences firsts in life, and they share these milestones on social. Since many firsts are also big insurance moments, we saw an opportunity to join and ultimately own the conversation. Here’s to Firsts does just that in two ways: celebration and education. The cross-channel social platform celebrates people’s firsts through emotionally compelling content. It also provides tips and tricks to help people achieve their firsts with confidence. We became a crucial part of the conversation so the next time someone thinks of firsts, they’re more likely to think of Allstate. FIRST CAMPING TRIP 360 VIDEO IRA'S FIRST CAR: DOCUMENTARY-STYLE VIDEO WEDDING FACEBOOK INSTANT EXPERIENCE (FORMERLY “CANVAS”) FIRST PET CROSS-PLATFORM SOCIAL CAMPAIGN <img width="503" height="774" width_o="503" height_o="774" data-src="https://freight.cargo.site/t/original/i/8b5ae0dc09599d4ffc191a4408dd577237cfe0a93b3c4c3d99b7bd27909277fd/social-posts.jpg" data-mid="42345610" border="0" src="https://freight.cargo.site/w/503/i/8b5ae0dc09599d4ffc191a4408dd577237cfe0a93b3c4c3d99b7bd27909277fd/social-posts.jpg" /> https://tracilclayton.com/SanDisk Mon, 02 Sep 2013 23:03:40 +0000 Traci Clayton | CW https://tracilclayton.com/SanDisk SanDisk | Telling Life’s Stories tl;dr: A simple ask led to a new global tagline for SanDisk. Hidden away in your camera and smartphone, memory cards go unnoticed. But they’re vital for capturing, documenting and sharing our lives. Memory cards are the new journal — how we tell our stories. SanDisk asked for a simple online promotion for their memory cards. We gave them a movement. A rallying cry to capture, share and celebrate life’s great, everyday moments. SanDisk liked it so much it became their new global advertising campaign and brand tagline. CASE STUDY ANTHEM SPOT TRAVEL SPOT SITE EXPERIENCE W3 Gold Award Winner The hub of the campaign was the responsive site experience where we curated and celebrated incredible images across a range of dynamic themes. We reached out to influencers, the SanDisk Extreme Team of professional photographers and users who, through their photos and experiences, painted bigger pictures of Life’s Stories. <img width="800" height="1345" width_o="800" height_o="1345" data-src="https://freight.cargo.site/t/original/i/b1d84dd89f9e96516e4192dcc1701b1b6f3978ee6ce0d4d0fd6acccdc765814a/SanDiskHome_800_o.jpg" data-mid="42345614" border="0" src="https://freight.cargo.site/w/800/i/b1d84dd89f9e96516e4192dcc1701b1b6f3978ee6ce0d4d0fd6acccdc765814a/SanDiskHome_800_o.jpg" /> STORY PAGE <img width="800" height="3430" width_o="800" height_o="3430" data-src="https://freight.cargo.site/t/original/i/c5dde6e8767c2c456e79d54edd431cf29365db23eeabf566b300cf75985490d9/SanDiskStory_800_o.jpg" data-mid="42345615" border="0" src="https://freight.cargo.site/w/800/i/c5dde6e8767c2c456e79d54edd431cf29365db23eeabf566b300cf75985490d9/SanDiskStory_800_o.jpg" /> UGC CONTEST <img width="800" height="1426" width_o="800" height_o="1426" data-src="https://freight.cargo.site/t/original/i/d60db5b9c960c42bc8014c3ac6dc2e3fe7c33719950c2c69734b3b8a2b6bdcae/SanDiskParticipate_800_800_o.jpg" data-mid="42345616" border="0" src="https://freight.cargo.site/w/800/i/d60db5b9c960c42bc8014c3ac6dc2e3fe7c33719950c2c69734b3b8a2b6bdcae/SanDiskParticipate_800_800_o.jpg" /> ANIMATED BANNER <img width="300" height="250" width_o="300" height_o="250" data-src="https://freight.cargo.site/t/original/i/2b9635cb4714bb5e17d79df7bd86b862ca21b291f9167426590b88ef5574ad32/travel__0000_1_o.gif" data-mid="42345641" border="0" src="https://freight.cargo.site/w/300/i/2b9635cb4714bb5e17d79df7bd86b862ca21b291f9167426590b88ef5574ad32/travel__0000_1_o.gif" /> RICH MEDIA BANNER <img width="445" height="225" width_o="445" height_o="225" data-src="https://freight.cargo.site/t/original/i/d8a48c3335b54c523c89e31cfdc4728613751bbf76486a6c3f19593a7854140c/Screen Shot 2014-01-08 at 4.14.42 PM_o.png" data-mid="42345637" border="0" src="https://freight.cargo.site/w/445/i/d8a48c3335b54c523c89e31cfdc4728613751bbf76486a6c3f19593a7854140c/Screen Shot 2014-01-08 at 4.14.42 PM_o.png" /> SOCIAL MEDIA <img width="800" height="635" width_o="800" height_o="635" data-src="https://freight.cargo.site/t/original/i/b63a9e3c63717e4d74aea4e79533236ee84bc7b00846ffe359b453a7bfd4f2a4/social_800 white_o.jpg" data-mid="42345639" border="0" src="https://freight.cargo.site/w/800/i/b63a9e3c63717e4d74aea4e79533236ee84bc7b00846ffe359b453a7bfd4f2a4/social_800 white_o.jpg" /> OUT-OF-HOME <img width="800" height="696" width_o="800" height_o="696" data-src="https://freight.cargo.site/t/original/i/86a7bd57ee2c6421247bb7287f213082f9c7eab4d6497fcd337f5c54db4cefbf/oohinstore_800 white_o.jpg" data-mid="42345640" border="0" src="https://freight.cargo.site/w/800/i/86a7bd57ee2c6421247bb7287f213082f9c7eab4d6497fcd337f5c54db4cefbf/oohinstore_800 white_o.jpg" /> AD: Sean Leonard CD: Bass Phillips https://tracilclayton.com/Samsung Thu, 09 May 2013 03:08:43 +0000 Traci Clayton | CW https://tracilclayton.com/Samsung Samsung | A Step Ahead of DSLR tl;dr: We pivoted our campaign strategy to go directly after the competition. When a campaign spot for the NX300 camera wasn't doing as well as Samsung had hoped, we updated it to aggressively pit the relatively new mirrorless (or CSC) camera against DSLR. We ran print ads in photography magazines. <img width="2400" height="1632" width_o="2400" height_o="1632" data-src="https://freight.cargo.site/t/original/i/958377c60a143847b5be73c7eeaebcd7eee84217a9bdb0825c9813aaa4270b52/print design execution_o.jpg" data-mid="42345678" border="0" src="https://freight.cargo.site/w/1000/i/958377c60a143847b5be73c7eeaebcd7eee84217a9bdb0825c9813aaa4270b52/print design execution_o.jpg" /> And we brought the campaign to life through an interactive site.&nbsp; <img width="1471" height="7281" width_o="1471" height_o="7281" data-src="https://freight.cargo.site/t/original/i/17dd0093d1645ccf0da55b14d3298d20ce566cdf6fda1ca392b92cd12887e8d4/deep_dive_4a_o.jpg" data-mid="42345677" border="0" src="https://freight.cargo.site/w/1000/i/17dd0093d1645ccf0da55b14d3298d20ce566cdf6fda1ca392b92cd12887e8d4/deep_dive_4a_o.jpg" /> https://tracilclayton.com/Entergy Sun, 03 Jan 2021 22:44:26 +0000 Traci Clayton | CW https://tracilclayton.com/Entergy Entergy | DCI Speedpay tl;dr: We made a pretty complex product offering easy to understand. Entergy, a regional energy company, needed to introduce two new ways for customers to pay their bills through a third-party vendor. We were able to cut through a lot of initial confusion to create high-level messaging and a clear user experience.&nbsp; Email is the primary way we reach our customers for all campaigns, including this one. <img width="466" height="2083" width_o="466" height_o="2083" data-src="https://freight.cargo.site/t/original/i/7900f9a951a26a432c1c46cd9ae4761d9ed99ff55ed9636b03a99618e5ddd9ce/email.png" data-mid="93813741" border="0" src="https://freight.cargo.site/w/466/i/7900f9a951a26a432c1c46cd9ae4761d9ed99ff55ed9636b03a99618e5ddd9ce/email.png" /> The email and banner ads on owned properties led to this landing page with more detail.&nbsp; <img width="622" height="1077" width_o="622" height_o="1077" data-src="https://freight.cargo.site/t/original/i/894547ccf91940cb9c035d42387fa3b100bd60e12a1802e8d008abe5b32fc644/landingpage.png" data-mid="93813241" border="0" src="https://freight.cargo.site/w/622/i/894547ccf91940cb9c035d42387fa3b100bd60e12a1802e8d008abe5b32fc644/landingpage.png" /> Both the email and landing page included some GIFs to help simply convey the two paths. <img width="150" height="274" width_o="150" height_o="274" data-src="https://freight.cargo.site/t/original/i/8f6fd2a38d8f2bd28e711d332a852736672eec8290fe3aad1c7f7f74a1f56a50/SpeedPayIllustration_Wallet_f1.gif" data-mid="93814003" border="0" src="https://freight.cargo.site/w/150/i/8f6fd2a38d8f2bd28e711d332a852736672eec8290fe3aad1c7f7f74a1f56a50/SpeedPayIllustration_Wallet_f1.gif" />&nbsp; &nbsp; &nbsp; &nbsp;<img width="150" height="274" width_o="150" height_o="274" data-src="https://freight.cargo.site/t/original/i/83ee4115069c646c1555fa41daa59787ad3f83a0d0a55072027d90e19b3571ed/SpeedPayIllustration_SMS.gif" data-mid="93814011" border="0" src="https://freight.cargo.site/w/150/i/83ee4115069c646c1555fa41daa59787ad3f83a0d0a55072027d90e19b3571ed/SpeedPayIllustration_SMS.gif" />