SanDisk | Telling Life’s Stories
tl;dr: A simple ask led to a new global tagline for SanDisk.
Hidden away in your camera and smartphone, memory cards go unnoticed. But they’re vital for capturing, documenting and sharing our lives. Memory cards are the new journal — how we tell our stories.
SanDisk asked for a simple online promotion for their memory cards. We gave them a movement. A rallying cry to capture, share and celebrate life’s great, everyday moments. SanDisk liked it so much it became their new global advertising campaign and brand tagline.
CASE STUDY
ANTHEM SPOT
TRAVEL SPOT
SITE EXPERIENCE
W3 Gold Award Winner
The hub of the campaign was the responsive site experience where we curated and celebrated incredible images across a range of dynamic themes. We reached out to influencers, the SanDisk Extreme Team of professional photographers and users who, through their photos and experiences, painted bigger pictures of Life’s Stories.
STORY PAGE
UGC CONTEST
ANIMATED BANNER
RICH MEDIA BANNER
SOCIAL MEDIA
OUT-OF-HOME
AD: Sean Leonard
CD: Bass Phillips