Samsung | A Step Ahead of DSLR
tl;dr: We pivoted our campaign strategy to go directly after the competition.
When a campaign spot for the NX300 camera wasn't doing as well as Samsung had hoped, we updated it to aggressively pit the relatively new mirrorless (or CSC) camera against DSLR.
We ran print ads in photography magazines.
And we brought the campaign to life through an interactive site.
