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Allstate | Here’s to Firsts



tl;dr: We tapped into a lot of brand-new social capabilities to launch a relatable campaign.


First steps. First cars. First homes. Everyone experiences firsts in life, and they share these milestones on social. Since many firsts are also big insurance moments, we saw an opportunity to join and ultimately own the conversation.

Here’s to Firsts does just that in two ways: celebration and education. The cross-channel social platform celebrates people’s firsts through emotionally compelling content. It also provides tips and tricks to help people achieve their firsts with confidence. We became a crucial part of the conversation so the next time someone thinks of firsts, they’re more likely to think of Allstate.



FIRST CAMPING TRIP 360 VIDEO



IRA'S FIRST CAR: DOCUMENTARY-STYLE VIDEO



WEDDING FACEBOOK INSTANT EXPERIENCE (FORMERLY “CANVAS”)



FIRST PET



CROSS-PLATFORM SOCIAL CAMPAIGN