USAA | Made For

The gist: I was part of a cross-agency team that created a big brand campaign for USAA.

In its nearly 100-year history, USAA had never launched a brand-level campaign. But now they were ready for a massive undertaking. And we were the partners to help them do it.

Through Publicis Groupe’s Power of One model, three agencies in three cities combined their specific areas of expertise to achieve a common mission: serving USAA as never before. The cross-agency approach allowed each branch to do what it does best. Our office focused on social and display, but we blurred those boundaries to help the campaign come to life.

:30 BROADCAST
While I mainly worked on social, I jumped in to help create this spot.

SOCIAL

Instagram Story

Facebook Carousel

Facebook :06 & :15

Statics

DISPLAY

The clients were thrilled with the results and the advanced level of collaboration among the three agencies and themselves.

TRACI CLAYTON